Portfolio
Metadata and Business Logic, a Winning Combination
Sales Prospecting & Pitching
Use Case
WowYow helps a sales professional use contextual AI tools that will allow them to more effectively target potential clients and create meaningful pitches.
Metadata
WowYow's integrated pixel can analyze all publisher sites.
Business Logic
WowYow can use their pixel to generate and deliver valuable data [i.e. IAB categories, popular product taxonomies, trending keywords, etc.] that will inform their client and help them prepare for potential pitches to advertisers.
Fill 100% Ad Space
Use Case
Fill 100% Ad Space
Metadata
WowYow's computer vision AI analyzes the publisher's site (video, images, text) to extract valuable metadata about their content.
Business Logic
WowYow uses metadata to power its Contextual Exchange and fill all potential ad space with contextual demand.
Targeting Ads Without Cookies
Use Case
Targeting Ads Without Cookies
Metadata
WowYow's computer vision AI extracts valuable metadata from publisher content rather than private user information.
Business Logic
WowYow uses metadata to give advertisers the context they need to target their ads to the right audiences.
Applying Markerless Motion Capture to Video Game Development
Use Case
Applying Markerless Motion Capture to Video Game Development
Metadata
WowYow's computer vision AI analyzes pre-recorded or live video to capture movement and generate motion metadata.
Business Logic
WowYow uses motion metadata to develop a motion file that video game developers can apply to meshes across a variety of video game development platforms.
Ad Inventory Creation For Publishers
Use Case
Ad Inventory Creation
Metadata
WowYow's computer vision AI analyzes all visual content on the publisher's site to gather metadata about their content.
Business Logic
WowYow uses WowConnect to create new ad space within visual content and the metadata within its Contextual Exchange to serve contextually relevant ads in the created ad space.
Keyword Search In Video
Description
Media.net, the second-largest contextual advertising in the world, needed to reach online video audiences with their keyword search demand.
Client
Media.net
Company
WowYow used their Contextual Exchange to connect Media.net to a network of publishers and serve their keyword search demand within its video and ad placements.
New Format: Video Pre-Roll For Search
Description
Google is the most-used search engine on the World Wide Web across all platforms, with 90% market share.
Client
WowYow's Contextual Exchange
Company
Google wanted to promote their search engine and keyword ad business, so WowYow ran its Pre-Roll For Search format on its publisher base, leading audiences to Google's search landing pages.
New Industries Division: Case Studies Coming Soon...
Description
Healthcare, Video Games, Safety, Real Estate, Military, Commerce, Security, Animation, Film & Entertainment, Auto, Education, Technology, Food, Agriculture, etc.
Client
Anyone searching for an innovative solution to their business needs - no matter what industry!
Company
An organization in line with our efforts to innovate and democratize AI.
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