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Media & Advertising
Sales Prospecting & Pitching
WowYow uses their Sales Intel to deliver valuable metadata, helping a sales professional build meaningful pitches for advertisers and maximize ad revenue potential.
Details
Use Case
WowYow helps a sales professional use contextual AI tools that will allow them to more effectively target potential clients and create meaningful pitches.
Metadata
WowYow's integrated pixel can analyze all publisher sites.
Business Logic
WowYow can use their pixel to generate and deliver valuable data [i.e. IAB categories, popular product taxonomies, trending keywords, etc.] that will inform their client and help them prepare for potential pitches to advertisers.
Abstract
Client H is a sales professional at a major media brand. Their goal is to identify new sales opportunities and develop ad strategies for their clients. With recent privacy laws around user data, sales professionals need to start providing advertisers with more effective ways to target audiences, but they are often limited to demographics and audience data to sell media. After consultation, WowYow advises Client H on how they can leverage AI and contextual data to prospect and pitch to advertising clients.
Dialogue
Below are some questions we may ask to find what you're looking for. (While you always have access to WowYow AI experts, our new M.A.D. Platform allows you to manage your own subscription service and customize your solutions.)
WowYow (WY): Hi there! We're glad that you chose us to help you with your AI needs. First, a couple of questions so we can get the best solutions for you.
What role do you play within your organization?
Client H (H): I'm a sales professional at a media company looking for a better way to prospect and pitch to advertising clients.
WY: We can definitely help with that! Have you heard about how AI can help you analyze media content and generate valuable data that can be used in your sales efforts?
H: I've heard about AI doing a lot, but I'm not tech savvy and our organization doesn't spend much resources on development
WY: We understand, and that’s why we have an entire AI solution that was created specifically for salespeople. We make sure our tech is accessible and affordable for all. And we’re always here to help if you have any questions!
H: Sounds great! Can you tell me more about this sales solution?
WY: Our Sales Intel allows you to prospect, providing contextual recommendations like what IAB categories are trending and popular keywords with viewership data across your companies web/app/ott/ctv content. It is also a tool for you to build contextual segments used in ad campaigns.
H: That sounds perfect.
Creating a Solution
WowYow has learned that Client H wants to be differentiated in the marketplace and align prospective advertisers with more relevant content without infringing on user privacy. Because of these key factors, WowYow would recommend the following product/solutions:
Applied Solution Recommendations:
Sales Intel
WowYow's Sales Intel is a new product in WowYow’s M.A.D. Platform that will use contextual data to inform and empower Client H to prospect and pitch to potential advertisers.
M.A.D. Platform
WowYow’s M.A.D. Platform is a platform consisting of a wide range of SaaS products and services (i.e. Contextual API, Sales Intel, etc.) for those in the media and advertising industry. The M.A.D. platform will empower Client H to manage and customize their solutions and subscriptions.
