Introduction

Time is ticking, and you need to make the most of it! If you haven’t already, you need to start forming a plan for your 2024 marketing strategy. In this article, we’ll show you some of the top digital advertising trends for 2024, giving you a chance to get ahead of the curve. 

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Interactive Shoppable Content

Today, users are inundated with ads - so much that they often suffer from ad fatigue. As consumers become desensitized to digital ads, businesses need to consider new solutions. One great solution is applying interactive, shoppable content.

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In the new year, more and more advertisers will be focusing on creating engaging ad formats that will increase attention from their target audience. Not only is it more eye-catching, but it’s also more convenient, making conversions much quicker and easier. Users can directly shop with the ad, allowing them to skip several stages of the marketing funnel, going straight to purchasing. 

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You can take a look at some examples of interactive shoppable ads here!

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Privacy-Centric Advertising Solutions

2024 will witness even more privacy changes in our current legislation. We, at WowYow, are always advocating for businesses to immediately look for advertising solutions that don’t rely on cookies or 3rd-party data, as those are slowly becoming nonexistent. There are many ethical solutions that are just as effective - if not more effective - that you should look into for the new year. 

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There are quite a few companies that have started using something called “zero-party data.” While this may be a helpful short-term solution, it is not always a reliable one. Zero-party data is when a user willingly shares their information with a brand/organization. 

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Do you see the problem yet?

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Internet users have never been so nervous to share their private information until now. Now that they are given the option to share, many automatically choose to opt-out. Consumers are much more informed on data privacy than they were even a year ago. Plus, research has shown that forms of zero-party information, like surveys, are often not accurate. Respondents will either not be truthful due to personal/psychological reasons, or they will maliciously try to confound the results. 

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Transparency within your privacy policy and data collection will build trust with your audience. We suggest using a solution like contextual data. Instead of relying on the unreliable responses of your users, contextual data is something that you collect based on a user’s interaction with your brand. 

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Contextual data provides hyper-targeting and personalization, serving relevant ads to relevant audiences in real-time. It does not collect private user information, like third-party data. Instead, it analyzes the user’s direct interactions with your brand. 

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You can learn more about contextual advertising here!

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Video Content

It should be no surprise that video content is one of the most successful marketing trends within the past year, and it only continues to grow. According to HubSpot, “Short-form video is the top leveraged media format in marketers’ content strategies.” Most businesses utilize the benefits of video content. Wyzowl found that “87% of video marketers say that video has increased traffic to their website.”

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But we can do even better! Combine video content with interactive shoppable ads, and you get yourself a winning marketing strategy!

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You can see some great examples of interactive video ads here!

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AI-Generated Creatives

We’ve all seen the AI boom that has exploded over the past year. Generative AI has been used to do some amazing things, from creating art to writing whole articles! But this isn’t just a fun tool for users to play around with. Businesses - especially small businesses - can really benefit from the use of generative AI. 

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Have you ever thought about using AI to generate your ad creatives? If you're low on time or resources, generative AI can help you create any of the visuals or messaging for your brand, allowing you to focus on what you do best. 

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WowYow is one of the first to implement generative AI as an advertising tool. We love to empower businesses to take advantage of the multitude of uses of artificial intelligence. 

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If you’re interested in trying an AI-generated ad tool, feel free to sign up for a free demo here!

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The Year Ahead

Whether you choose to start the new year with WowYow or not, we wish you the best of luck in 2024! Remember to stay ahead of the game and invest in trending technological solutions. We’re always here to help you find the right tools or to answer any of your ad-tech questions. 

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Happy New Year!