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Keyword Search In Video
Media.net, the second-largest contextual advertising in the world, needed to reach online video audiences with their keyword search demand.
Details
Industry
Media & Advertising
Client
Media.net
Summary
WowYow used their Contextual Exchange to connect Media.net to a network of publishers and serve their keyword search demand within its video and ad placements.
Client Profile
Client: Media.net
Industry: Media & Advertising
About: Media.net is the second-largest contextual advertising network in the world and uses search clients as their primary demand.
Product: Contextual Exchange
The Challenge
As a leading advertising company, Media.net needed a way to reach online video audiences in order to fulfill the demand for keyword search. The challenge begins with connecting advertisers to publishers and finding the right ads for the right videos.
Applied Solution
WowYow supplied Media.net with their very own network of publishers through WowYow's Contextual Exchange. By harnessing the power of WowYow's ad technology and available premium publisher ad inventory, WowYow was able to deliver Media.net search ads against top content verticals, such as news, sports, entertainment, lifestyle, and business. This was done by using Media.net's search demand within its video ad placements.
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Results
Media.net ads were served on over 500,000 videos and made over 450 million impressions across 1,500 leading websites (i.e. The Hill, Rolling Stone, Dailymotion.com, AJC, Merriam-Webster, CBS Local, ESPN, and more). They searched for success, and the results came back with WowYow.
