Brand Safety

Abstract

Client E has found problematic ads on their site, and they are concerned that these ads have negatively affected the company's image. Client E has no way to gain content insights and make sure their content is still thriving, so they come to WowYow to find a solution. They are looking for a cost-effective way to make sure each advertisement on their page is appropriate and relevant to their content. After consultation, WowYow advises them on how to use their AI to keep Client E's brand safe while still monetizing content.

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Dialogue

Below are some questions we may ask to find what you're looking for. At WowYow, we offer a personal consultant service so that you get direct guidance and your exact desired outcome.

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WowYow (WY): Hi there! We're glad that you chose us to help you with your AI needs. First, a couple of questions so we can get the best solutions for you. 

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Do you already have advertisers that you work with?

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Client E (E): Yes, but we cut ties with a lot of them because we were getting inappropriate ads on our site.

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WY: Sorry to hear that. Were a lot of these ads served programmatically?  ‍

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E: Yes, programmatic ads make up 40% of our monetization.

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WY: Seems like that would heavily impact your ad revenue. Do you know if any of your programmatic partners can receive contextual data?

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E: I think only a few of them.

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WY: Okay, and what ad formats are you currently using?

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E: Video pre-roll.

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Creating a Solution

WowYow has learned that Client E needs to serve only brand safe and relevant ads on their site, but they have no resources to manage their content or the programmatic ads being placed. Furthermore, if Client E provides contextual data to their programmatic ad partners, a majority of them couldn’t uphold contextual and brand safe ad delivery, so they will need additional ad fill. Because of these key factors, WowYow would recommend the following solutions:

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Applied Solution Recommendations: 

Contextual API

This product is what will deliver data on publisher content to WowYow to be analyzed, packaged, and sent back to Client E. This data can be sent to any of their programmatic partners who can receive contextual signals for targeting purposes.

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Contextual Exchange

The exchange is a network of publishers and advertisers that will automatically connect Client E to relevant advertisers. The advertisers within the exchange are WowYow-approved in order to maintain brand safety.

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‍100% Ad Fill

Since Client E will have additional ad space available from partners who cannot uphold brand safety standards, WowYow can help fill any unfilled inventory.

Video Ad Products

Pre-Roll

This video ad product places an ad before Client E's video starts playing.

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