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CEO Adam Boskovich Launches WowYow Inc. – “We Are Shaping the Future of Video Advertising”

WowYow Brings an Entire New Experience to Online Video, Where Everything Seen and Unseen is a Potential Advertisement
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By Ad Tech Daily

Published March 15, 2012

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WowYow Inc., a video technology and advertising company, launched today. The San Diego based startup has created an exciting new way to experience video. Products, places, services, music, even coupons for local retailers within video are now interactive advertisements. WowYow’s patent-pending technology embeds advertisements into the video itself, in the form of non-intrusive interactive visual identification.

Advertisers, agencies, and ad networks finally have an effective way to reach the mass video market. Consumers are more likely to respond to advertisements in which they have an active interest. WowYow’s new advertising model seamlessly allows the viewer to explore products, services, coupons, and much more all from within the video content. Advertisers realize a higher return on investment because this interactive advertising model delivers a true target market, interested and ready to buy.

For video publishers, video producers, and third party publishers, WowYow offers a whole new dimension of advertising revenue, without compromising show time or continuity. The WowYow distribution model includes virtually unlimited revenue potential because every product, place, or service within their video is connected to WowYow’s ad-stream.

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“Just imagine all the possibilities,” said WowYow Founder and CEO Adam Boskovich. “With WowYow technology, video has changed forever.”

WowYow loves San Diego and is excited to launch the company in southern California.

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